Discover how people find your business
Learn how customers are interacting with your business listing. How did people find you?
Where are they coming from? With Google My Business, the answers are right here.
- For any local business, the biggest challenge is getting found. Word of mouth may drive business but it’s being found in local search that really makes a big difference. The best way to do just that is to get listed on Google Maps aka Google My Business, which is Google’s own dashboard for managing a local business’s information on Google properties, such as maps and Google .
- If a business you own or manage isn’t in Google Listings then the fastest way to get it listed is head on over to Goggle Maps where you can add and claim your business listing using Google My Business. Once you’ve verified your business, you can edit all of your business information such as your business address, contact information, category, and photos.
- If you’ve taken notice of local search results and the appearance of any business listings with local search, you’ve already seen Google My Business in action. Simply put, Google is invested in helping small businesses get found online and this is their best avenue for giving a business the opportunity to do so.
- GYBO, also known as the Put Our Cities on the Map program, gives agencies and small businesses alike the opportunity to build a strong local presence. Packed with resources on Google My Business, local optimization, and other small business marketing tips, GYBO is an invaluable tool for any business in any industry
Verify your business
In order to verify that you’re the business-owner, Google will send you a verification postcard to the address you’ve given for your business. This postcard will take 1-2 weeks to arrive; once it does, it will contain instructions on how to verify that you are authorized to claim your business. You don’t need to wait for the postcard to arrive to start populating your account, though – you can get started right away!
Once you have your listing and you gone through the Approval process make sure your listing remains accurate. Regularly check over your information to make sure that it is up to date and accurate. Update your listing for news products/services, changes in your hours, and any other important information that may change over time. In addition, Google may draw information from third parties, like review websites, to add to your listing
Google is very stringent in its listing guidelines so you absolutely must do your best follow them to the letter if you want to see progress. Your first step is to create a local business on Google.
If you’re having an event (like a webinar) you can set up an event Post with a date and time and then add a link to the registration page. Do you have a sale going on during a specific time? Create a “sale” event Post. Does your latest blog post rock? Add a short description of your blog post and link to the post on your blog